This sample roofing marketing audit is a full lead-leak report for a made-up roofer, Example Roofing Co. Read it below or download the PDF.
Example City, USA · November 10, 2026 · Prepared by Fixody
Example Roofing Co. is losing an estimated $19,665 a month in jobs, mostly from slow replies and no follow-up. All three top leaks can be fixed within 30 days.
Checks run November 3–10, 2026. Test call and test form sent with the owner's consent. Ads were not scored: Example Roofing Co. runs no paid ads today.
Ranked by estimated monthly cost. Estimates use your average job value of $9,500, and assume 30% of calls book an inspection and 30% of inspections close.
About 9 estimates a month get no follow-up after the first visit. Recovering 1 in 10 of them would add 0.9 jobs a month.
About 8 calls a month go unanswered after hours and on weekends, with no text-back. Our test call waited 19 hours for a callback.
Ranked #5 for "roof repair near me" and #4 for "roofing company Example City". That is about 5 fewer calls a month.
We placed one test call and submitted one test quote request on Tuesday, November 3, as a homeowner with a leaking roof.
Target: a reply within 5 minutes, day or night, by text and phone. Fix: missed-call text-back and 24/7 answering.
Searched from the center of Example City on a phone. Positions change by location, so your report uses a grid across your service area.
Compared with the three roofers that appear most often in the map pack near you. Reviews per month are averaged over the last 90 days.
Your rating is good, but you get about a fifth of the reviews of the market leader, and you replied to 9 of your 41 reviews. Fix: ask every customer for a review after the job, and reply to every review.
Competitors are shown as A, B and C in this sample.
What happened in the 7 days after our test quote request, compared with what a strong follow-up looks like.
In priority order. The first three fixes close the three biggest leaks.
Missed-call text-back and after-hours answering. Closes leak 2.
Instant form reply, then a 7-day text and email sequence. Closes leak 1.
Add 3 categories and 9 services, upload photos, post weekly, answer Q&A. Targets leak 3.
Automatic requests and replies. Target 4 or more new reviews a month.
Mobile speed 70+, a 4-field quote form and reviews on every page.
So next month's report shows what the fixes recovered.
Book a 15-minute call and we will walk you through this report and the fixes. No obligation: the plan is yours to keep either way.
Sample report. Example Roofing Co., its competitors, Example City and all numbers are made up for illustration. Estimates are not guarantees of results. © 2026 Fixody LLC.
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